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The BBC’s understanding of its audiences and users
Understand your audience, BBC Audience data and insights are critical to the success of broadcasters - which is also true in the case of the world renowned British Broadcasting Corporation. Auditors reviewed the BBC's main projects and the analyst team dedicated to collect and interpret the audience related information. Data coherence, review of performance and benefits traicing - belong to key areas in need of substantial refinements.
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National Audit Office , issued in 2019
Risk cases: 6
The rural broadband programme
Intervention in a noncompetitive market The British NAO's audit report of 2013 concerns ambitious yet delayed UK government programme, which objective was to have the best superfast broadband network in Europe by 2015. The report focuses on one of the programme's main problems: rural areas, where commercial providers had no plans to invest, because of lower returns.
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National Audit Office , issued in 2013
Risk cases: 7
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